A super-cute collaboration has arrived! 💕 L.O.L. Surprise! O.M.G. teams up with Sanrio’s Hello Kitty & Friends to bring four beloved characters to life as stylish O.M.G. fashion dolls.

Get ready for Gigglescape, Target’s fun and colorful toy brand made for little imaginations! From pretend cooking and baking to creative play, Gigglescape brings everyday adventures to life with toys designed to encourage kids to explore, imagine, and play.

Get ready for a whole new generation of adorable interactive pets! 🐶🐉🐨🐱

Little Live Pets is bringing even more lovable companions to playtime this year, with new pets that move, make sounds, react to touch, and encourage kids to care for and nurture their very own animal friends.

From a cuddly puppy that feels incredibly lifelike to a magical dragon, sleepy baby koala, and surprise kitten family, these new Little Live Pets are packed with interactive features and imaginative play.